Mississauga, Ontario – July 7, 2023 – Mitsubishi Motor Sales of Canada (MMSCAN) has named Dan Dakin as its new Manager, Communications Strategy and Public Relations.
An experienced communications leader, Dakin joins Mitsubishi Motor Sales of Canada (MMSCAN) having spent the previous eight years leading media relations and communications teams in the post-secondary and health care sectors. Prior to his time in public relations, Dakin spent 15 years as an award-winning daily newspaper journalist, and as a freelance writer and magazine editor specializing first in the motorsports/automotive sector, and then in business and cycling. He was a founding editor with Sport Compact National and Canadian Cycling Magazine.
In his role as Manager, Communications Strategy and Public Relations, Dakin will report to Director, Marketing Steve Carter, and will be the primary liaison between Canadian journalists and MMSCAN. He will also oversee internal corporate communications, working closely with MMSCAN President and CEO Kenji Harada and the rest of the leadership team.
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors with 96 dealerships across the country. The 2023 product range includes the Mirage sub-compact car, RVR sub-compact crossover, Eclipse Cross compact sport utility and Outlander/Outlander PHEV compact sport utility, which won the AJAC Best Mid-Size Utility Vehicle in Canada Award for 2023. MMSCAN supports its dealerships with a head office team and parts distribution centre, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ more than 1,200 people in communities large and small.
For more information on Mitsubishi vehicles in Canada, please visit mitsubishi-motors-pr.ca